Many new parents commemorate the birth of their children with baby portraits, which they then use to print birth announcements, give to family and friends and post online. If you own a baby portrait business, or are thinking of starting one, you surely recognize the earning potential of your venture -- babies are born all the time, meaning there will never be a shortage of clients.
Build up an inventory of props, including baby headbands and bows, teddy bears and stuffed animals, rocking chairs, soft blankets and diaper covers. You can buy or make many of these items inexpensively, and they will come in handy when parents either forget an outfit or prop, or a baby ruins an outfit before the pictures are taken. You don't want a client to have to leave just because of an accident, since they may not book another appointment with you.
Call the hospitals in your area to see if they already contract with a baby portrait studio or photographer. If not, see if they'd be interested in offering your services to their new parents. Most major hospitals will already have a baby portrait company they work with, but smaller hospitals may not be affiliated with one.
Contact the midwives, doulas and related professional associations in your area. Offer them coupons that will give their clients a certain discount off their baby portrait package. Expecting mothers are increasingly choosing to give birth at home or at a birthing center, so it's smart to target these parents, as well as those who deliver at local hospitals.
Offer your services to any mom's groups in your area, such as Mothers of Multiples, Mocha Moms or the International MOMS club, and playgroups. Contact the president of the group and ask if you can come to one of their meetings or play dates and make a presentation.
Create an Internet portfolio, website or blog -- any online medium that will showcase examples of your work and attract potential clients. You can even open a social networking account and post photos, your rates and ongoing specials.
Place fliers or pamphlets in baby clothing and resale stores, daycare centers, Lamaze and yoga centers, and maternity boutiques in your area. You will have to ask the owner of each establishment for permission beforehand, but they will likely agree to it if you call or email them before coming out to the store and don't just show up out of the blue.
Advertise your baby portrait business through print and online classified ads. Most online ads sites are free, but you may have to pay a small fee for inclusion in the classifieds of your local newspaper.