Making your online store stand out from your competitors can be a challenge. If you sell products that many other businesses also carry, you need to find a way to get customers to your store to purchase items you have in stock, rather than shop elsewhere. Once you get the customers to your site, you must provide them with an incentive to purchase from you rather than from your competitors.
Use Google Adwords to optimize the content on your site. This helps your online store achieve better rankings in search engines, making your site appear before your competitors' sites in search results. Choose keywords that have not been over used to make your store stand out. For example, if your online store sells coffee, don't simply use the word "coffee" as a keyword. Instead, choose phrases such as "whole bean coffee" or "types of coffee."
Create a Blog
Make your online store more than just a place to buy products. Add value to your site by creating a blog, with content related to the products you sell. This shows customers that you're knowledgeable about your products and makes them want to keep coming back to your site to read your latest blog posts. Forming a relationship with your customers is important to the success of your store because they are less likely to check out your competition if they feel a sense of loyalty to you.
Send Email Blasts
Send customers on your distribution list an email blast when you're having a sale, want to offer a coupon code or if you have received a new product shipment you think they would be interested in. Include a link to your site in the email, so customers can go directly to your store to see what you have to offer. Even if a customer isn't in the market to purchase anything when he receives your email, it keeps your store in his mind the next time he needs of one your products. In order to avoid becoming a nuisance by filling a customer's inbox, avoid sending email more than once per week.
Offer Shipping Discounts
People are often put off by high shipping costs charged by online stores. At first look, the price of a product may seem very reasonable, but when hidden shipping fees are added on, total prices often become more than the product sells for in traditional brick-and-mortar stores. If you can afford it, offer free shipping on items in your online store. If this is something you cannot afford, give customers combined shipping discounts when multiple products are purchased.