A hair salon owner is continuously on the move working with customers and staff. This small business owner should be hands-on daily to make the company profitable. Her average day requires her to focus on details to help make clients happy with the salon's service. Long days include meeting clients, supervising employees, maintaining the appearance of the salon, managing the books, advertising and staying on top of professional happenings.
Book and Greet Clients
A salon owner could logically start his day by booking and greeting clients. He needs to show a warm but professional approach as he queries customers regarding the services they want for the day, the style they desire and if there is a particular stylist they desire. The owner might need to introduce the client to the staff person who will be responsible for the services. The owner's job with clients does not end there. During the appointment, he should check in on what is happening, assess how well the client and stylist are getting along and intervene with suggestions, advice or assistance as needed.
Throughout the day, a salon owner will need to address the needs of staff. She will often observe how well her personnel are functioning in terms of serving customers, maintaining their stations and otherwise making good use of their time at the salon. She might need to remind staff members to maintain a professional atmosphere. For example, the salon owner might remind staff not to use their cell phones in areas the customers inhabit. The salon owner should also be adept at assessing the technique of stylists to make improvements when needed. The salon owner might also use part of her day in locating professional workshops for her staff to attend.
Ensure Salon Cleanliness
The cleanliness of the salon is a major concern daily for the owner. He must ensure the staff keeps all areas clean including their stations, the waiting area, the location where hair washing occurs and the break room. The floor, or a section of it, should be swept after each client. Cutting instruments must be sterilized and organized. Magazines and books should be tidied periodically. Ordering cleaning supplies should be on the to-do for owners on given days.
Handle Customer Complaints
Handling customer complaints is often required of the salon owner during the day. Even your best stylists will not be able to please every client who books an appointment. It is essential that the salon owner step in and smooth over the situation. This might mean having the customer explain again exactly what she wants to the stylist while the salon owner listens, then having the stylist start again under the supervisor's watch. The situation might occur again after the entire style has been completed. At this point, the owner must balance appeasing the customer, perhaps with a discount on the service, and supporting a member of her staff by reassuring her of the quality of her work. The salon owner has to use strong interpersonal skills in handling these and other typical situations in which a customer is dissatisfied because, according to the Education-Portal.com, the owner has the final say on all disputes.
At some point during the workday, the owner of a small business should look at the books. Managing the accounting for the shop is critical. An owner must keep records and stick to a budget. During the workday, the owner should assess the supplies to determine what needs to be ordered. Aside from the products used in the salon, the establishment might offer additional hair products for sale to customers, so this must be taken into account. It is important the salon manager ensures the products used and sold in the salon are safe and effective.
The salon owner will often use part of a workday to develop ideas for promoting the business. Such marketing might include classified advertisements or social media promotion, such as creating a page that features information on the salon and its services. The owner should also network with the local business community; owners can work together to cross-promote one another's businesses.
Attend Professional Conferences
A portion of the workday might be spent away from the salon attending professional events. These might be workshops and conferences in which you learn about current trends in the hair salon business, gather new ideas for promotion and watch demonstrations of various techniques and new styles. You might also attend charitable events and offer services as door prizes and donations for the less fortunate in your local community.