Small businesses no longer have to limit themselves to local sales campaigns with a limited radius. Now, easy access to the World Wide Web gives business owners the power to reach mass audiences with information regarding their products and services. A key way to garner attention on the Internet is to write a good online marketing pitch. This type of sales initiative depends on a direct, clever approach that attracts and maintains the user's interest.
Know Your Consumers
According to Webyogi, one of the most important things to remember when creating an online marketing strategy is who your customer is. This means you need to understand the type of person who is likely to be interested in what your small business has to provide. Look at the demographics of where the person is likely to live, how much income she has, what her priorities are and what other types of products and services she is likely to be interested in. Knowing your customer allows you to create an online script and production that will make her feel connected to your business and likely to buy from you.
Creating a good online marketing conversation with your customers is a personal experience. You don't want to simply make it a hard sell but, instead, engage your audience. Inc.com suggests thinking of your online marketing base as a cocktail party in which you chat up folks, ask them about themselves, give them information, treat them like friends and resist the temptation to work a "hard sell" in which you apply lots of pressure on them to buy. Speak to customers in a familiar way in your online pitch, woo them, express your interest in them and communicate how you can help them, and you will have them wanting more -- in this case, wanting to buy what you are selling.
Don't lose your focus when creating a good online marketing pitch. The concentration must be on the product or service itself, with everything else being background. For example, if you are selling nail polish, you will likely show your various shades and styles on female hands. Don't add rings or bracelets that might take the attention away from the product you are selling and place it on an accessory. You will sell more when you give your product the singular spotlight, so remember to concentrate the words and visuals on the product.
Make it easy on your buyers: Design your pitch to provide information in several places about how to contact you and how to get the product or service you are promoting. This can be done with hyperlinks in your pitch that the user can click on to immediately take them to a page in which they can generate an order and pay for it online through a credit or debit card. Describe in your marketing pitch the ease with which customers can pay for your product or service and how quickly it will be delivered. The idea is to get customers to commit quickly by making it simple for them to do so.