Makeup artists bring out the cosmetic "best" in their clients, making wedding days and photography shoots glamorous events. While makeup retail businesses can rely on a steady stream of clients, the makeup artist works solo. The need for a makeup artist may be seasonal and occasional, making it difficult for the professional to find steady work at times. To overcome this obstacle and make a good income, these small business owners should introduce their business into new avenues.
Create a model portfolio of 20 to 30 faces. Ask friends and family members to "model" makeup for you, then follow up the session with a photograph. Seek women of different hair colors, eye colors and skin types. Demonstrate your ability to master different looks. Have the portfolio ready for any potential clients.
Use professional grade makeup products when practicing your art. Don't use subpar makeup that anyone can access and apply. Using exclusive products makes your work more desirable to clients.
Ask for referrals from friends and satisfied customers. Offer customers a small discount or gift for providing you with the names and phone numbers of five friends. Call these contacts and introduce yourself. Request permission to email them links of your work or make an appointment to show off your skills.
Approach wedding and photography studios and offer your services as a makeup artist. Show your portfolio, pointing out any bridal photos, and leave your professional business cards with the coordinator. Talk to modeling schools and give prices for your services. Call back in one week to answer questions and check the status of your request.
Network with women's groups such as church ministries and rotary clubs. Pitch makeup party ideas or offer to teach classes on makeup artistry for a fee. Leave colorful brochures or a flyer with the chairperson. Follow up on contacts in a week and answer any questions the party may have.
Make online videos of some of your work, showing basic tips and techniques. Posting films will help establish you as a professional makeup artist and show off your style. Put links up on social networking sites to attract potential customers.
Start a makeup blog and post daily makeup tips, product reviews and ideas on the site. Answer questions, respond to comments and post lots of pictures of your work. Leave contact information on the site for potential customers to reach you.
Seek additional training and licensing to make your makeup artistry business more marketable. Consider taking special effects courses or complementary classes on hair styling or skin care.