The ways to make money on the Internet are numerous, and savvy entrepreneurs can reap considerable profits from deploying a solid web-based business model. Not every business lends itself well to the Web, but a few industries have proven to be quite successful online. Common ways to make money with an Internet business include collecting advertising revenue, selling products or services and building an online marketplace.
Collect advertising revenue on your website. Advertising can turn any popular website into a cash machine. Certain types of websites lend themselves to online advertising more than others. Content driven websites, such as news sites and discussion forums, can leverage Internet advertising more than professional consultants, for example. Solicit individual companies to sell advertising space, or take advantage of an online ad placement service, such as Google's AdWords.
Sell products on your website. This technique is fairly straightforward, but it can be challenging to accomplish. Online retailers face a set of issues and challenges that their brick-and-mortar counterparts do not have to deal with. Reliable distribution is a crucial issue for online retailers; your delivery times and reliability can make or break your company through word-of-mouth advertising. Pay careful attention to order tracking and making sure they are packaged and shipped correctly is another concern that online retailers face.
Offer Internet-based services to customers. A range of services can be offered online, and a number of service delivery options can be employed. Consultant businesses, for example, may use their websites simply as marketing tools to establish contacts with potential customers. Others, such as website designers, may take orders and deliver services completely online.
Earn income with a subscription business model. Subscription revenue can provide a reliable income stream for content-driven websites, such as newspapers and magazines, which, as mentioned, can also take advantage of advertising revenue.
Earn income with a skimming business model. Building an online marketplace and bringing together buyers and sellers can be a profitable online business model. Websites, such as Half.com and eBay.com, for example, do not directly sell any products or services. Instead, they provide buyers and sellers with an opportunity to connect and do business, and they skim a percentage of each sale off the top. This can be an extremely profitable business model, but you must build a truly unique marketplace that fulfills an unmet need.